Case Study: Online Video Yields Increased Conversions for Really Good Stuff

All of RGS’s videos are currently housed on its website’s product pages and a landing page that collects its top videos. Additionally, QR codes in RGS’s catalog take consumers to that landing page when scanned. Roughly 5 percent of RGS’s SKUs have an accompanying video, and those are most likely the retailer’s best-selling products. But that could be changing.