Case Study: Online Video Yields Increased Conversions for Really Good Stuff

PROBLEM: Really Good Stuff (RGS), a cross-channel retailer of teacher supplies, sought to improve sales on its e-commerce site.
SOLUTION: Working with a third-party provider, RGS began using video on the product pages of its website.
RESULTS: Since going live with video on its site in March, RGS has tracked products with videos producing conversion rate increases of up to 25 percent, ultimately boosting revenues.