One Size Does Not Fit All When It Comes to Print Guidelines

1. One size doesn’t’ fit all. Blow-ins range in size from 3-1/2 in. x 5-1/2 in. up to 5-1/2 in. x 6 in., and are best at less than 0.10 oz., but can go higher. Catalogers watch the weight of blow-ins carefully because a heavy one could boost their postage rates. Miniature catalogs and product samples can take overweight pieces, such as package inserts and ride-alongs, which usually range in size up to 5-1/2 in. x 8-1/2 in. and less than 0.25 percent oz.