One Size Does Not Fit All When It Comes to Print Guidelines
Mike Zuckermandel of Zed Marketing Group in Edmond, Okla., says you can’t count on creating one insert to work in all media choices. During the recent DMA Insert Media Day in New York City, he shared his suggestions to make the best money-saving decisions for insert media, including choosing size, printers and paper stock:
- Companies:
- Zed Marketing Group
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