One Size Does Not Fit All When It Comes to Print Guidelines
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4. Know your audience when choosing paper stock. There are many factors involved in choosing paper stock, but don’t overlook a key one: your target audience, Zuckermandel said. Discount merchants can probably use lower quality paper than those aiming for a more upscale market; they’ll likely choose higher-end glossy or matte paper stocks.
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Gail Kalinoski
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