On-site Search: Four Tips for Site Search Excellence
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Matt Griffin
and Catalog Success
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In a similar vein, Lillian Vernon saw searches for Halloween costumes spike in February of this year, well after the products had been pulled off the site, Montella said. While unsure of exactly why customers were looking for these products out of season, she put the costumes back on the site on sale, and saw 50 percent sell-through on the leftover inventory.
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