On-site Search: Four Tips for Site Search Excellence
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Matt Griffin
and Catalog Success
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* The search doesn’t stop at the results page: “If a customer’s search yields 150 results that are 100 percent relevant, include pre-defined, refined navigation on the results page,” Montella said. Lillian Vernon customers can automatically refine search results based on brand, on Lillian Vernon exclusives or on item personalization. While customers also have the ability to refine their search with more keywords, Montella stressed the need to provide them with all tools necessary to get past the search and onto a product page to continue the buying process.
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Matt Griffin
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