On-site Search: Four Tips for Site Search Excellence
By
Matt Griffin
and Catalog Success
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* Two sets of analytics are better than one: While the site search programs in use on multititle apparel cataloger Redcats USA’s many sites provide analytics packages showing seasonal search spikes or the frequency of searched keywords, these packages don’t paint a whole picture, noted Francis Lavelle, Redcats’ manager of online strategy. To complete that picture, he integrates Redcats’ search analytics with its Web analytics platform. This enables the company to measure which keyword searches lead to conversions, and how often.
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