Number of Shoppers Up, But Spending Down Over Black Friday Weekend
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About the Survey
The survey, conducted Nov. 26-28, 2009 by BIGresearch for NRF, polled 4,985 consumers and has a margin of error of plus or minus 1.4%.
BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large sample sizes. BIGresearch’s syndicated Consumer Intentions and Actions survey monitors the pulse of more than 8,000 consumers each month to empower its clients with unique insights for identifying opportunities in a fragmented and changing marketplace.
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- People:
- Phil Rist
- Tracy Mullin
- Places:
- U.S.
- Washington
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