Number of Shoppers Up, But Spending Down Over Black Friday Weekend
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Washington, November 29, 2009 – As the closely-watched Black Friday weekend winds down, a National Retail Federation survey conducted over the weekend confirms the expected: more people spent less. According to NRF’s Black Friday shopping survey, conducted by BIGresearch, 195 million shoppers visited stores and websites over Black Friday weekend*, up from 172 million last year. However, the average spending over the weekend dropped to $343.31 per person from $372.57 a year ago. Total spending reached an estimated $41.2 billion.
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- People:
- Phil Rist
- Tracy Mullin
- Places:
- U.S.
- Washington
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