Number of Shoppers Up, But Spending Down Over Black Friday Weekend
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In order to nab the best holiday items, more shoppers headed out for bargains while it was still dark outside. According to the survey, nearly one-third of shoppers (31.2%) were at the stores by 5 a.m., compared with 23.3 percent who were at stores by that time last year.
“During a more robust economy, people may be inclined to hit the “snooze” button on Black Friday, but high unemployment and a focus on price caused shoppers to visit stores early in anticipation of the best deals,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch.
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- People:
- Phil Rist
- Tracy Mullin
- Places:
- U.S.
- Washington
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