Number of Shoppers Up, But Spending Down Over Black Friday Weekend
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“In an economy like this one, every retailer wants to be a discounter,” said Tracy Mullin, NRF President and CEO. “Department stores have done an admirable job touting both low prices and good quality, which are important requirements for holiday shoppers on a budget.”
According to the survey, nearly one-third (32.2%) of shoppers purchased toys, an increase of 12.9 percent from last year. Additionally, more people purchased sporting goods (12.6% vs. 11.4% last year), personal care or beauty items (22.4% vs. 19.0%) and gift cards (21.2% vs. 18.7%). The most popular purchases were of clothing (50.9%) and books (40.3%), which remained nearly unchanged over last year.
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- People:
- Phil Rist
- Tracy Mullin
- Places:
- U.S.
- Washington
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