Mass Merchants Figure to Prosper in 2009, Survey Finds

The primary beneficiaries of consumers' retreat from spending will be heavy discount, big-box retailers such as Wal-Mart and Target. This was a key finding in the 2009 Consumer Shopping Intentions Study from the private equity and consulting firm Cavallino LLC.

Cavallino polled 815 consumers nationwide in the weeks preceding Christmas. Here's a look at some more of the study's findings: