Managing The Flood Of Web Buyers, Part 1
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Jim Coogan
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2. Catalog-driven Web buyers;
3. Traditional call center/mail order buyers; and
4. Multichannel buyers.
Segment your pure Web buyers by first flagging buyers by their original source — affiliates, paid and natural search, price comparison engines, etc. We all know, for example, that price comparison shoppers aren’t very loyal to your catalog because the competition is just one click away.
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- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.
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Jim Coogan
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