Managing The Flood Of Web Buyers, Part 1
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Jim Coogan
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In the first of a four-part series assessing the ever-increasing number of Web buyers, I’ll focus on what this trend has meant for catalog circulation.
It’s no secret that the rules of catalog circulation have changed. Catalogers need to understand how Web buyers are affecting the dynamics of catalog circulation and what changes to their own circ planning are needed to ensure the best results possible within the new rules of the game.
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- People:
- Jim Coogan
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- Santa Fe, N.M.
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Jim Coogan
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