Managing The Flood Of Web Buyers, Part 1
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Jim Coogan
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There are four keys tactics to managing the flood of Web buyers. Employing these tactics will help you gain control of catalog circulation. They include:
1. Segmenting your buyers by channel and RFM;
2. Optimizing your Web buyers at a co-op database to find the households that respond to catalogs;
3. Using matchbacks to measure true response to mailings; and
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- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.
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Jim Coogan
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