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--Dimitri Garder, Global-Z International
• Use the most accurate data available for verification. For address verification, this means using data from national postal authorities.
-- Frank Days, QAS
• Understand your top 10 markets. Mailing globally can be an overwhelming task. When most mailers analyze the international marketing efforts, they find the vast majority of their mail is destined for no more than 10 countries. Study your top 10 markets and be sure that you understand the nuances of the addressing structure.
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