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• Structure database files to store a country code in addition to or instead of a fully spelled country name. This helps reduce errors caused by incorrectly spelled or ambiguous country name designations.
It’s important, however, to convert the country code to the fully-spelled country name when printing on a marketing communications piece, since the country code itself is usually not sufficient to ensure delivery of the mail piece with most international delivery services. Many different country code standards exist; however, we have found that the ISO 3166 country code standard is the most widely used and most complete standard for marketing purposes.
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