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Question:
What tactics should international direct marketers employ to maintain the integrity of global data?
Answers:
• Seek resources and expertise specifically addressing the complexities of international data. This can include training your in-house data capture staff on the particular details of international data, using industry experts and resources to improve data capture and data management practices, and/or working with suppliers that have significant experience with international data.
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- Companies:
- Global-Z
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