Maintaining the Integrity of Global Data
October 4, 2006

Question: What tactics should international direct marketers employ to maintain the integrity of global data? Answers: • Seek resources and expertise specifically addressing the complexities of international data. This can include training your in-house data capture staff on the particular details of international data, using industry experts and resources to improve data capture and data management practices, and/or working with suppliers that have significant experience with international data. • International data often contains foreign accent characters, diacritics or local-language text characters that are not supported by most domestic computer systems. Be aware of the large number of different international data encoding standards that