Yasir Anwar has been promoted to the role of executive vice president and chief technology officer by Macy’s Inc. In this new role, Anwar will oversee all technology functions for Macy’s. Anwar will drive the alignment of Macy’s technology efforts with the company’s strategy. He will be responsible for the teams that build the end-to-end e-commerce experience, enterprise-shared services, infrastructure, field services and functional IT support.
Macy’s also announced the appointment of Mike Robinson to executive vice president, product management and customer experience. In this role, Robinson will manage all aspects of product management, portfolio and user experiences for digital, store and omnichannel systems. He will oversee a unified product and portfolio vision, allowing customers to shop seamlessly and easily across all Macy’s channels.
“Maximizing our technology capabilities and continuing the strong growth of our digital and mobile platforms is a high priority for Macy’s, Inc., and we're restructuring our technology teams to support these efforts,” said President and CEO Jeff Gennette. “Bringing the Macy’s technology teams together under Yasir’s leadership will result in faster time to market and decision making through a streamlined IT organization that will create nimble platforms for continuous business transformation. Mike’s focus on product and customer experience will ensure that our best customer continues to be able to shop the way she lives both online and in-store.”