Case Study: Mack’s Prairie Wings Hunts Down Increased Online Sales

By
Joe Keenan
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Recognizing the negative effect its shortcomings were having, MPW hired e-commerce website development firm Ability Commerce to help it deliver the online shopping experiencing its customers were clamoring for.
"The software alone has made Mack's site so much more robust than what it had before," says Kate Tucker, Ability Commerce's client coordinator for MPW, noting the addition of multiple product shots, a more efficient checkout page, and audio and video capabilities as key upgrades.
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- People:
- Cheryl Raney
- Mack

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