Already a successful brick-and-mortar retailer for over 66 years, with a profitable catalog business for the past 17 years-plus, MPW faced a decision: continue on with its comfortable existence, or evolve with the times and grow to new heights. It chose the latter — although it wasn't without its struggles. Specifically, that evolution involved launching an e-commerce website, which MPW did in June 2003 to decidedly dreadful reviews.
Mack
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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