Cheryl Raney

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Already a successful brick-and-mortar retailer for over 66 years, with a profitable catalog business for the past 17 years-plus, MPW faced a decision: continue on with its comfortable existence, or evolve with the times and grow to new heights. It chose the latter — although it wasn't without its struggles. Specifically, that evolution involved launching an e-commerce website, which MPW did in June 2003 to decidedly 
dreadful reviews.

More Blogs