L.L.Bean to Launch New Lifestyle Collection
FREEPORT, Maine--(BUSINESS WIRE)--Iconic American sportswear brand, L.L.Bean, has a history of offering consumers innovation, quality and guaranteed satisfaction with everything from its famous Maine Hunting Shoe and Boat and Tote to oxford cloth shirts and classic sweaters. On the eve of its 100th anniversary, L.L.Bean writes a new chapter with the March 2010 launch of L.L.Bean Signature (www.llbeansignature.com), a new sportswear collection for men and women. The company has tapped Alex Carleton, the founder of fashion label Rogues Gallery, as the L.L.Bean Signature creative director.
L.L.Bean Signature will be rooted in L.L.Bean tradition. Carleton plans to take iconic L.L.Bean style elements from different decades and juxtapose them with innovative, modern designs to create updated fit and style for the new label.
“L.L.Bean Signature will take the best of Bean and re-interpret it in a fresh new way,” said Chris Vickers, vice president of L.L.Bean Signature. “We are responding to a call from an underserved segment of our customer base. These customers know and trust the L.L.Bean brand and favor American classics and modern styling, and they are looking for additional offerings that will give them a more versatile wardrobe. Having worked at L.L.Bean, Alex understands our brand and will help us meet the needs of this important consumer,” added Vickers.
A New England native and self-proclaimed “champion of Maine” Carleton’s career has been influenced by the region’s relaxed, laid-back lifestyle. Carleton credits L.L.Bean Chairman and former President Leon Gorman as his mentor and utilitarian style icon.
Early on in his career Carleton worked at L.L.Bean as a senior designer and developed a unique understanding of Bean’s relationship with traditional American life. With his Rogues Gallery collection, he has won praise throughout the fashion industry for his cutting-edge designs and reinterpretations of classic American styles. As creative director of L.L.Bean Signature, he will be charged with designing for a range of customers who seek clothes that fit all aspects of their lives whether day or evening, work or weekend.