Back in the days before retailers like Gap, J. Crew or American Outfitters, there were guys like L.L. Bean, Eddie Bauer, David Abercrombie and Ezra Fitch. In Freeport, Maine, L.L. Bean found success without consumer research, focus groups or fashionistas...
Freeport, Maine -- L.L. Bean has launched a mobile commerce website that allows shoppers the ability to search, browse, purchase and read product ratings and reviews from any Internet-enabled mobile phone. Key features of L.L. Bean’s new mobile shopping experience include: site search, store finder, L.L. Bean Visa Card coupon lookup, click to call customer service, ratings and reviews, e-mail sign up and complete product descriptions. The site, built by m-commerce technology provider Usablenet, enhances the mobile experience through consistent cross-channel messaging emphasizing customer service, value and L.L. Bean’s 100% satisfaction guarantee policy.
Freeport, Maine -- L.L. Bean announced it will implements free standard shipping to all United States and Canadian addresses effective March 25. “We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, president and CEO, L.L. Bean, Freeport, Maine. “It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed.” With the implementation of free shipping to all U.S. and Canadian customers, L.L. Bean increased the benefits for its Visa Card members by doubling rewards
On the eve of its 100th anniversary, L.L.Bean writes a new chapter with the March 2010 launch of L.L.Bean Signature (www.llbeansignature.com), a new sportswear collection for men and women. The company has tapped Alex Carleton, the founder of fashion label Rogues Gallery, as the L.L.Bean Signature creative director.