New England

With the arctic chill sending the nation indoors or, for many, stuck in an interminable layover, how can e-tailers give captive consumers not only what they want, but desperately need through hyperlocal strategies? Hyperlocal is all about understanding consumers’ current location and immediate world/weather around them. With many battling record low temperatures this winter, e-tailers can target geographies and tailor their visitors’ inventory. Kicking off campaigns in real time or even a few days prior delivers a personalized experience, highlighting merchandise related to that specific climate. So how can retailers exercise these strategies, anticipatory or in real time, to make their campaigns relevant?

Amazon is opening its second fulfillment center in New England, this one in Windsor, Connecticut. The 1 million-square-foot fulfillment center will create more than 300 full-time jobs when it opens...

/PRNewswire/ -- National outdoor gear and apparel retailer REI today announced that co-op members elected Beth Newlands Campbell, Stephen Lockhart and Gerry Lopez to three-year terms on the company's board of directors. The REI board also appointed Bert Quintana to complete the term of an open position. (Logo: Sponsored by: Campbell, who resides in Cape Elizabeth, Maine, joins REI's board as a new member. She is the president of Hannaford Supermarkets, a leading supermarket retailer in northern New England that operates 181 stores in five states. Hannaford is known for its commitment to healthy lifestyles, sustainability and volunteerism.

/PRNewswire/ -- Eastern Mountain Sports Inc., one of the nation's largest outdoor retailers, today announced plans to open three new stores during the next three months. An existing location at the Plaza at Buckland Hills in Manchester, Connecticut is moving approximately 12 storefronts down the plaza into a new, 18,831 square foot space next to PetSmart. South Portland, Maine will be the home of the company's second location in the greater Portland market in the form of a 20,442 square foot location at 301 Maine Mall Road next to Toys 'R Us. In North Brunswick, NJ construction is currently

In celebration of their 100th anniversaries this year, outdoor retailer L.L.Bean and Fenway Park are teaming up to celebrate a century of America's favorite outdoor pastime. With events and initiatives throughout 2012, fans will have the opportunity to join in as both L.L.Bean and Fenway Park celebrate this milestone, engaging in activities that pay tribute to "America's Most Beloved Ballpark" and L.L.Bean's 100-year passion and commitment to the outdoors.

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