Lamps Plus Gives Customers a Searchlight, Online and Off

Swanson gives an example: Previously, if a customer had entered “bronze table lamp” into the search field on

lampsplus.com, about 400 results appeared.

But after implementing EasyAsk, the same query brings up additional attributes, such as name brand, price range and style, from which customers can drill down to find specific products that suit their tastes. Swanson notes this is exactly the process carried out by salespeople in Lamps Plus’ retail stores.