Cover Story: Full Speed Ahead

Thirty years ago, motorcycle parts and accessories marketer J&P Cycles was founded on an aggressive, interactive, customer-centric business model. Today's no different.

The Anamosa, Iowa-based company's approach has since intensified well beyond a liberal returns policy. J&P cultivates customers through superior product knowledge — exhibited by more than 30 experienced motorcycle technicians on staff — its open house/customer appreciation event held each summer — which drew 22,000 people to its headquarters this year, the largest gathering in the event's 30-year history — and a host of other initiatives.