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Paul Miller
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In making your assortment plans, determine your merchandise slotting and cross-channel merchandise (the items that are sold on all channels). For instance, if you have products only being sold at retail or in the catalog, “you may not want to have those items on your Web landing pages,” Goodman said. In sum, you wind up with three separate plans that come together in cross-channel forecasting, Goodman said. Keep those plans consistent across your three sales channels so you can have channel accountability.
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