Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Marketing agencies are hiring digital staffers at an unprecedented rate, building out their digital creative, management and support units to answer clients' needs and better position themselves for future business.

The Lowe's at 491 Bayshore Blvd. will be the first Lowe's in San Francisco when it opens Friday. The company will celebrate an official opening-day party on Nov. 4.The store is located in the Bayview/Hunter's Point area of the city. Construction began 12 months ago on the site, which has been vacant for nine years and which was formerly occupied by Goodman's Lumber.The Lowe's will be the first national chain home center in the city. Home Depot at one time had approval to build at the same location. It fought for and won approval in 2005, but Home Depot

Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on

It’s a problem as fundamental as supply and demand: When supply fails to meet demand, you have to back-order. When supply exceeds demand, you have overstock. When it all works according to plan, pinch yourself; you may be dreaming. Or, you may be one of the smart multichannel marketers who bucks business as usual to adopt a more realistic approach to the planning and purchasing of product. An approach called “continuous inventory” yields several benefits: • more predictable demand streams; • more accurate inventory levels; • special vendor pricing; • optimized shipping; and • improved customer experiences. The best part about continuous inventory

As a multichannel retailer planning out inventory for various marketing channels, you should start with an all-encompassing financial plan, then work your way down to individual channels to ensure that each — retail, catalog and Internet — is appropriately stocked. Ray Goodman, vice president - technology for inventory management software solutions provider Direct Tech, described how to best go about multichannel inventory planning in a session at last week’s National Retail Federation conference in New York. Start the process by conducting an overall financial plan at the top level for each channel and by setting goals for the year. Then, by channel: 1. Determine what’s needed

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