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Paul Miller
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Start the process by conducting an overall financial plan at the top level for each channel and by setting goals for the year. Then, by channel:
1. Determine what’s needed to support each channel; conduct an assortment plan.
2. Conduct demand planning for each channel; look at the respective channels’ sales curves and break down what you think you can sell, when and at which channel.
3. Commence purchasing by determining allocations for each channel as well as the appropriate replenishments.
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