Introducing The ROI Report
Welcome to The ROI Report, the improved, expanded and repositioned Catalog Success: Tactics & Tips. Our new biweekly e-letter carries on the editorial mission of its predecessor, but naturally, with some noteworthy improvements.
Consistent with the changeover in our June edition from the former Catalog Success to All About ROI: Retail/catalog Online Integration, our primary focus is now about integrating your sales channels. Although articles will still cover catalogs, direct marketing and online marketing, we're broadening our focus to also include traditional retailing and brand marketing — all with the proper coordination of sales channels in mind.
Our approach to the overall retail sales market will change in several ways. Although you'll still see articles on subjects such as copywriting/creative, postal issues or other catalog-specific topics, we'll ramp up our coverage of online topics, some store retailing topics and brand marketing matters as well. But that's only the half of it: As with our repositioned monthly print magazine, we'll explore what the topic means with the bigger picture of channel integration in mind.
And as per our custom, the purpose of our e-letter is to educate and offer useful, easily implemented tactics in your day-to-day job. It's not a "newsletter," per se; if you want news on the catalog, retail, online or brand marketing industries, no problem. Check out the news section of our repositioned Web site, AllAboutROImag.com. As always, we update it regularly as news arises.
I sincerely hope you get a lot out of The ROI Report and encourage that you send any feedback to myself (firstname.lastname@example.org, (914) 669-8391) or Senior Editor Joe Keenan, who oversees the newsletter (email@example.com, (215) 238-5435).