Introducing The ROI Report
By
Paul Miller
and All About Roi
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Our approach to the overall retail sales market will change in several ways. Although you'll still see articles on subjects such as copywriting/creative, postal issues or other catalog-specific topics, we'll ramp up our coverage of online topics, some store retailing topics and brand marketing matters as well. But that's only the half of it: As with our repositioned monthly print magazine, we'll explore what the topic means with the bigger picture of channel integration in mind.
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- People:
- Joe Keenan
- Paul Miller
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Paul Miller
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