INNOVATE: 8 Best Practices for Cross-Channel Retailers, Part 1

"I've seen retargeting where a consumer adds items to a checkout basket and the merchandise in that basket appears in another checkout basket on another website," he said. "Yes, it's cool, but kind of creepy. Be careful not to turn off customers."

Check out tomorrow's issue of The ROI Report for part two of this series, along with four more best practices gleaned from INNOVATE 2011 that cross-channel retailers need to be aware of.