Here are just five of several retail trends I learned about at INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation, held last month in San Francisco.
Van Baker
In part one of this series appearing in yesterday's ROI Report, I discussed best practices around four retail trends heavily discussed at this week's INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation. Here are four more:
The growing number of cross-channel shoppers, an increase in location-based services and the rise of virtual goods incentives are just three of eight retail trends addressed during sessions I attended this week at INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation. Here's part one of a two-part series providing you with eight best practices surrounding these trends that I've learned from retailers, analysts and retail consultants this week in San Francisco: