Prospecting: Ice.com Credits Facebook Credits for New Facebook Fans, Customers

Jewelry e-tailer Ice.com generated more than 25,000 new fans and many new customers at a record-low cost of acquisition thanks to a Facebook Credits campaign orchestrated by Ifeelgoods, a provider of a digital goods incentive system.

The Mother's Day campaign, which ran this past spring, began with Facebook ads targeted to unique prospect segments based on interest and demographic targeting. The ads promoted an exclusive fan offer of $10 off a purchase of Mother's Day jewelry plus 100 Facebook Credits as a gift with purchase. Facebook Credits can be used to play games on Facebook, such as Bejeweled Blitz, FarmVille, Family Feud and many more. When consumers clicked on the ad they arrived on a fan tab on Ice.com's Facebook page where the offer was promoted. Users learned that once they "Liked" Ice.com on Facebook they could receive the offer.