How Two Catalogers Are Saving Time and Money Using Digital Asset Management
Lyttle says using it is as easy as point-and-click. “I’m not a graphics guy or a technical person, but I’m able to put a catalog together,” he says. Catalog-On-Demand drives print catalogs (which can be as many as 350 pages) and the company’s e-catalog.
The investment in DAM workflow was easy to justify for E.B. Bradley. Its catalogs now meet the company’s high standards of being timely, accurate, complete and cost-effective. Other than a modest initial licensing fee, the cataloger pays a flat monthly fee for the solution. Says Lyttle, “We now have the opportunity to update things, to maintain our own data — to have
How to Select a Digital Asset Management Solution
* Define the workflow. Before you make a software (and possibly, hardware) investment, get to know your workflow, and precisely define the areas that need improvement. Knowing what you want from a digital asset management (DAM) system will lead you down a clearer path to the right tool.
* Create a reasonable budget. Some advance research into the potential solutions that will meet your needs will better guide your budgetary decisions.
* Get buy-in from management. Those who hold the purse strings within an organization may not be quickly convinced that a DAM investment is necessary. It’s up to those who are specifying and will use the technology to demonstrate the potential productivity gains and cost savings.
But don’t get oversold. Why invest in a DAM solution with too many bells and whistles — features your organization isn’t likely to use now or in the future?
* Don’t settle for less than what you truly need. While there are several low-cost, entry-level DAM tools on the market, don’t settle for them just because they’re cheap — especially if the solution doesn’t really meet your expectations or resolve your assets issues.