How Two Catalogers Are Saving Time and Money Using Digital Asset Management
When it came time to implement a DAM solution at WearGuard, Ellis says it was helpful that she had support from top-tier managers within her company.
“Companies may not recognize their digital assets as being as important as more tangible assets,” Ellis stresses. “They may not realize how much time it takes to work with unorganized, uncataloged and unshared assets. They may not realize how much more efficiently information could be used and shared if everyone … has access to it via some kind of DAM system. The people who work with the assets can see the value of such a system, but the decision-makers and people who hold the purse strings may not.”
How E.B. Bradley Co. Uses DAM
Like Ellis, David Lyttle is no stranger to the demands of quick turnarounds and the need for a streamlined catalog production workflow. For nearly nine years, he’s been the marketing manager for E.B. Bradley Co., a Los Angeles-based wholesale distributor of cabinetry supplies.
“We sell everything except the wood,” Lyttle explains. “All the little gadgets and do-dads, hinges, screws — everything you can think of needed to make cabinets, and then some.” The company sells to independent cabinetmakers, carpenters and craftsmen, as well as large commercial accounts in hotels, banks and schools.
The E.B. Bradley catalog — whether in print or online — is an essential tool for the company, not only because it generates new business; it also serves the sales force and core customers as well. Creating a functional, effective, complete and accurate catalog is essential to E.B. Bradley’s business model. It’s fulfilling these goals today, but a little more than four years ago, it was a different story all together.
The items E.B. Bradley sells come from more than 150 vendors. That’s a lot of digital assets to manage, and before the company decided to implement DAM in-house, it relied on a service bureau in Michigan to manage them instead.