How to Score With Transactional Messages

* Enhance messages with HTML. This allows you to quickly and easily customize the text, formatting, graphics and links of these messages.

* Increase acquisition by adding an opt-in field. This way, by encouraging recipients who have given their e-mail address for transactional purposes, you can entice them also to sign up for promotional mailings, the e-Dialog report says. List the benefits they gain by doing this.