How to Reach a Targeted or Niche Audience

*Try catalog blow-ins or insert programs when targeting gender. Roland noted that only a few programs target the different genders. She suggested choosing programs that have predominantly male or female audiences.

Several catalogers with mostly female audiences offer insert programs or blow-ins, including Carol Wright, Domestications, Lillian Vernon and Newport News. Redcats, which mails the Lerner, Lane Bryant, Brylane and Roaman’s catalogs, has similar offers, Roland said. Some male-oriented catalogs, such as Blair Mensware, also have insert programs and blow-ins.