How to Reach a Targeted or Niche Audience
From animal lovers to woodworking buffs, insert media helps catalog/multichannel marketers reach target audiences for a lot less than going it on their own with a direct marketing campaign, said Lisa Roland, president of New York-based marketing and media agency Everyday Media during a presentation at the recent DMA Insert Media Day in New York. Among her pointers on using insert media to reach a targeted or niche audience are the following:
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