How to Reach a Targeted or Niche Audience
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*Reach B-to-B audiences at work. It makes sense that the best place to reach this audience is at the office, Roland says. Insert media options targeting the B-to-B market include phone, utility and business credit card billing statements; card decks that reach niche audiences; and blow-ins or package insert programs with business-oriented companies like Staples.
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Gail Kalinoski
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