How to Reach a Targeted or Niche Audience
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*Choose programs that let you select by geography. When trying to reach a broader, geographic market, look to programs that use state or zip codes, Roland said. Utility, newspaper and cable TV billing statement inserts work well. Co-op mailing programs like Money Mailer and ValPak are popular. Other options include coupon magazines, such as Clipper and the Pennysaver, as well as free standing inserts, such as News America, Latin Pak and Valassis.
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Gail Kalinoski
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