8. Maximize headlines and captions.
9. Focus 80 percent of your efforts on the top 20 percent of products.
10. Put your best products in the best spots.
And in working with Beckwith, Harris got the company a much-needed boost of publicity in both the Southern California area as well as around the country, getting Mrs. Beasley’s products mentioned on HBO’s “Entourage,” and being featured on the likes of NBC’s “Today” show. The company was also featured on CNBC and CNN.