How Mrs. Beasley’s Made a Hollywood-style Turnaround

Over the next couple of years, Mrs. Beasley’s introduced 232 new products. Last year, new products accounted for 45 percent of the company’s sales.

Clement also recommended a drastic overhaul of the catalog and Web site. Fletcher and Ryan came in and changed what was then a slim jim format to a standard size to give the catalog a chance to better show the luscious nature of the sweets the company sold.