Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers

While this data will help Lands’ End's personalize the offers it sends its customers, Norpel said she's entering the project very slowly and cautiously. "Since I'm so personally sensitive to mispersonalization, there's a real concern for me that the data is right."

In addition, Norpel stressed that she wants to make sure the company offers "subtle personalization as opposed to overt, too freaky personalization."