How King Arthur Flour Has Gone ‘Green,’ Part 1 of 2

* warehouse lighting was redone to reduce energy use;

* changed its catalog paper to 85 percent postconsumer recycled paper (King Arthur Flour mails more than 6 million catalogs a year, Furbish said); and

* smart sourcing of its products, with the company’s wheat grown in the Midwest, milled near where it’s grown and distributed from there, cutting down on transportation.