How King Arthur Flour Has Gone ‘Green,’ Part 1 of 2

As the pressure mounts for catalog/multichannel companies to become more environmentally friendly — the charge led in particular by environmental groups such as Catalog Choice — at least one cataloger has responded to the calls. In a recent webinar from the Target Marketing and Printing Impressions Publishing groups (sister publications of Catalog Success) called Go ‘Green’ From the Inside Out: How to Develop a Corporate Environmental Sustainability Program, Allison Furbish, media relations manager of the baking flour cataloger King Arthur Flour, discussed how her company has made environmental responsibility part of its mission.