How Hyperlocal Can Heat Up #PolarVortex Sales
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Graham Cooke
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The Marketer and the Meteorologist
It's widely reported every year how the weather affects retail sales. Weather has an impact on what we buy, when we buy and how we buy. With nearly the entire nation feeling the icy grip of this unusually cold winter, retailers can take advantage of this opportunity by highlighting merchandise related to that specific climate. Regional weather patterns speak to individual customer needs. While New England is digging out from snow, residents in Southern California are griping over unseasonable temps in the low 50s. Furthermore, those trapped in airports due to inclement weather are killing time, typically on their mobile devices.
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